Julius Meinl history and logo development

The Julius Meinl story begins in 1862 when Julius Meinl I. opened his small grocery store, selling spices and green coffee in Vienna, Austria. His innovation was then to roast the coffee beans and offer them for sale to the Vienna public. This innovation saved customers the danger of over-roasting the green coffee beans on their kitchen stoves. Selling coffee roasted, guaranteed a reliable coffee quality. This innovation was readily accepted with enthusiasm by the Viennese public and brought him the success on which he built his business.  In 1891 Julius Meinl opened a new coffee roasting plant on the site where the retreating Ottoman army left behind sacks of green coffee over 300 years before. Since then, 5 generations of the Meinl family have been supplying customers with the world's leading coffees. For 160 years Julius Meinl has been a leading European coffee and tea company and is now serving customers in 70 countries on five continents.

 

Julius Meinl roasting plant 1891 in Vienna

Julius Meinl Logo

Legend claims coffee originated in the Ethiopian province of Kaffa in 850 AD. Both Arabia and the East Coast of Africa were regions owing allegiance to the Turkish Ottoman Sultan. Coffee was brought to Vienna in 1683 by a besieging Ottoman Turkish army. The Fez, a red head-dress with tassel, was worn widely by men in the Turkish lands. When developing the Julius Meinl Logo the Ottoman Fez was combined with the baroque angel widely used in Central European architecture. In 1924 the Viennese artist Josef Binder designed this coffee boy logo. Over the years our logo has been modernized. The coffee boy with Fez is now the international trademark of the Julius Meinl Group.

 

Julius Meinl Values

We value our heritage, expertise and coffee house culture. These are the mainstays of our business. As a family company, our actions are motivated by the entrepreneurial spirit, personal commitment to supply coffees with a consistent taste and quality. More than 155 years of experience and know-how influence the coffee process. Our expertise in purchasing, sampling, roasting and packaging shows itself in each and every cup of Meinl coffee.

 

Julius Meinl Mission

We live our mission each and every day. Over 150 years of experience and expertise have offered our customers constant quality of product and services. We seek continuous improvement and drive change. We value our co-workers and encourage their aspirations and diversity. We strive to provide an environment that offers inspiration and personal growth.

 

Julius Meinl Coffee

Julius Meinl stands for premium coffee quality. Wherever possible we purchase organic green coffees, most of which come directly from coffee farms in their country of origin. We traditionally blend our coffees from highland Arabica beans and quality Robustas grown in the world’s leading coffee growing areas: Central and South America, East Africa, Ethiopia, India, and Papua New Guinea. Our coffee buyers and cupping experts apply highest quality standards. Our roasting and blending specialists in Vienna, Austria and Vicenza, Italy apply their know-how and expertise to meet the demand for ecological production and environmental packaging.

What makes Julius Meinl coffees special is their typical Viennese roasts:

Julius Meinl Light Roast
Intense aroma, more acidity, more body – Ideal for filter and drip coffee.
Julius Meinl Medium Roast
Brings out the bean's subtleties, aromatic, caramelized, slightly less acidic – Ideal for Viennese coffee recipes.
Julius Meinl Dark Roast
Somewhat caramelized, stronger and more intense taste – Ideal for espresso.

 

 

 

Julius Meinl Environment and Sustainability

Sustainability means long lasting and the capacity to endure. In ecological terms it means the long term protection of our environment. Decisions in our company are made taking into account the long term perspective. It is our conviction that today’s good standard of living must leave the world as beautiful and diverse to future generations. We should consume less and recycle more. The world's peoples, animals and nature in all its beauty and diversity must be allowed to develop freely. We at Julius Meinl in working with the Fairtrade Organisation, Rainforest Alliance and 4C Association who share our dedication to these ideas, are committed to make this happen.

 

"The Moving Finger writes, and having writ,
Moves on; nor all your Piety nor Wit,
Shall lure it back to cancel half a Line,
Nor all thy Tears wash out a Word of it."

 Omar Khayyam
Persian Mathematician, Astronomer, Poet, 1048-1131